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How To Simplify Your Real Estate Buying/Selling Experience By: W. Troy Swezey: Today’s real estate consumer has a lot to consider during the sale or purchase of a home. Be it waiting for the right... Rentals, just to name a few. The programs are offered at preferred pricing for all CENTURY 21 clients. Therefore, the p... Understanding Real Estate Terminology By: W. Troy Swezey: Purchasing a home can be a complicated and confusing process, especially for first-time buyers. Throughout the proces... property’s value with the appraiser’s signature, certification and sporting documents. The buyer also receives the tit... Real Estate Analysis Software By: Oliver Webber: Is real estate analysis software made for real estate professionals only? Real estate analysis software is one of the ... estate analysis software you can perform complicated calculations and analyzing without any other tools needed. The opt... Customer Service – the Real Estate Revolution By: Glenn Murray: Traditionally, real estate has been viewed as a sales industry. But perceptions are changing. Agents around the countr... Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit Naples and Southwest Florida Real Estate Is Hot! By: Scott Berry: There has never been a better time to Invest in Naples and Southwest Florida Real Estate!Collier County is ranked numb... States for the 4th quarter in a row and Collier County number five. These figures are based on the number of new home p... What is the Real "Real Estate Software"? Anastasiya ShalayevaEverybody knows the difference between the virtual and the real. When it comes to real estate online ads, this difference acquires more significance. It is easier to buy property offline, when one can look and feel what he is going to have. Online property sales have certain pitfalls and web users are aware of them. However, the Internet swallows up more and more businesses. Taking a real estate agency online becomes a necessity today, not an additional way of promotion. With the development of technology, requirements to real estate scripts are getting stricter and stricter. Here comes the issue of real “real estate software”, which is not characterized by the adjectives “cheap”, “all-in-one” or “universal”. We prefer to use the word “real” Thus, real estate software must be real from the point of view of performance, feature set, basic marketing built-in tools and price. That’s how we see it. Performance: Commercial or Open Source Technology Real estate selling/rental portals typically have to process large number of queries, which might entail slow work of your script, time out errors and produce constant problems, when the database might be overloaded. One of the main aspects, which should be taken into account before choosing the framework for your business, is the technology, on which the script is realized. Open source technologies are good and popular; it is a logical alternative to the commercial platform. However, the latter has certain advantages, which can be underestimated when considering the possibilities for serious business: Open source technology is good when you have plenty of time and resources to enjoy the process of its self-mastering. For a large company, where time is money and one can’t afford to spend time on it, commercial solutions will be more cost effective - as dealing with the tried technology is safe, secure and reliable. When your business is growing, you want performance with no surprises. You want the possibility to obtain timely and “real” support, if things go wrong. In other words, commercial vendors care about building quality products and supporting their customers/partners, hence, you’d better think twice before inclining to free technology. Features Real estate solutions don’t differ much in the feature set; however, to give a good start, you should bring in something non-typical or new in online real estate portal to make visitors get interested. That’s why in choosing the software for real estate portal, it won’t be out of place to carefully study the list of features available with the program. The ideal variant is that they are neither redundant nor insufficient for your business. Good is the solution, which is easy-to-install. Thought-out documentation plus post-installation support and training proves the professionalism of the developers. Price Price is not the number one decision making engine, but does play a role. Compare features with the price. It must be neither too high, nor too small. It should be real and correspond to the resources spent on the product development. Marketing built in tools Say, it may be short movies of your properties for sale, the option for customers to check the property item availability themselves or other ones. Also, flexibility of the solution contributes to the professionalism, which the solution was created with. One more advantage of the professional product is that their developers can customize it according to your needs or integrate it seamlessly into your existing web site. Summary Whatever real estate software you might choose, you shouldn’t skip the steps described above. Everything matters: technology, functionality, features, price, and support. Long and careful research before purchasing will contribute to making the right decision. Do not rely on somebody else’s experience; it is your business at stake. Do not be guided by the temptation to test some kind of “affordable” real software solution, it might cost you too much of your time, which you may spend on generating income from your solution. Choose the “real” real estate solution. About the Author Anastasiya Shalayeva is an advertising copywriter and marketing consultant of DataX Solutions Company. DataX Solutions is the software development company providing professional and high-quality services in database design, software and web-based applications development/re-engineering, and quality assurance. Visit www.datax.com.ua for further details. 
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