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Personal Branding Techniques for Real Estate Agents and Brokers By: Dan R. Vella: A key principle of marketing is to find something unique about what you offer as the basis of your sales message. Even... E-marketing. You can personalize this e-book with your data and send it to your contacts, absolutely free of charge. Th... Let the Real Estate Buyer Prepare: Internet Tools to Assist in Your Search for a Real Estate Agent By: Martin Winer: Let the Real Estate Buyer Prepare:Internet Tools to Assist in Your Search for a Real Estate AgentReal Estate transacti... by name or region.Visit http://www.rankyouragent.com today and see if your agent is listed. At the end of your real est... Joint Ventures In Real Estate Development; So How Do They Work? By: Colm Dillon: There are many reasons why you would consider joining with another person to undertake a development project in Joint... does your prospective partner put on his land that will be put into the JV?Just throwing a few figures around to give y... When a Real Estate Agent May Not Be The Best Option By: Chris Cates: Historically, when homeowners wanted to sell their home, the first call made would be to a Realtor. Since the early 19... to using a Realtor. When a homeowner is facing a job transfer or foreclosure, a quick sale is essential to avoid losing... Easing Your Way Into Homeownership: How Your Real Estate Agent Can Help You Qualify For A Low Down Payment Mortgage By: W. Troy Swezey: For many renters, the first step in buying a home is becoming educated about the process. If you’re like many people ... need to have on hand up-front. With interest rates edging up, innovative mortgage financing programs that require a low... Flat Fee MLS Listings - Is this the future of real estate Richard MasseyRealtors are all a buzz about this new form of listing houses on the MLS (multiple listing service). Some feel it creates more work for the buyers agent, while others see this as a way to tap into the For Sale By Owner market. It use to be when you made the decision to sell your home, you essentially had two methods available to you. You could list your home with a traditional real estate company and pay 6-7% commission or you could try selling on your own "for sale buy owner". Research shows that nearly 50% of all home sellers start out trying to sell their property on their own. Although some home owners are successful with FSBO, according to the National Association of Realtors (NAR) home seller survey, only sixteen percent of sellers actually sell their home without exposure on the MLS. And many of them end up giving away their commission savings to the buyer to close the deal. Realtors tend avoid for sale by owner properties because they are working with buyers and have no written agreement to be compensated. If the seller has not agreed in writing to pay a commission to the agent, the buyer could cut the agent right out of the deal and negotiate directly with the seller. It happens.... With flat fee MLS service, the seller has agreed in writing to pay a commission, usually 3%, to the buyers agent. This motivates Realtors to bring the seller a buyer. How it works: Real estate commissions by law are negotiable. In a flat fee listing, the listing agent agrees to a flat fee instead of a percentage of the sale price. This can be anywhere from $300-$600 for the service of adding your house to the MLS. Then you choose how much to pay the buyers agent in commission for bringing you a buyer (typically 3%). So in the sale of a $200,000 house you would pay $6,000 plus the flat listing fee, saving a close to $5,700 in commissions. The plus side is in the listing agents contract, the right to continue advertising you house FSBO. So in the event you find a buyer without an agent you save on all commissions and only pay the flat listing fee.
For real estate agents this can be an opportunity to increase revenue by listing more homes. There are many people who refuse to use realtors because of the 6-7% commissions, but are more than willing to pay 3%. With the increase of internet marketing, realtors can reach more people because all they are offering is to list the house on the MLS. Services are minimal and the listing agent really won't be trying to find a buyer for you, but rely on the buyers agents. This allows them to list properties in a larger area and in some cases in other states. With the increase of house prices, is the 6% sales commission going to survive or will flat fee listings be the wave of the future. Only time will tell... Richard Massey is a note broker with United Financial Resources and a real estate investor. You can get more information at http://www.unitedfinancialresources.com or to read more articles go to http://unitedfinancialresources.com/news.html 
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